(Klaviyo) Case Studies

Ecosia

Non-profit | Search engine | Germany

Re-engagement campaign

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Challenge

Ecosia, the search engine that plants trees, wanted to re-activate two segments of app users who had stopped engaging with the app.

Method

Devised the re-engagement strategy for the internal team.
Recommended investigating the issue for each of the segments via a survey and user interviews.
Suggested creative ways to address pain points and highlight the value of using Ecosia over competitors.

Result

Created a plan to address pain points for each segment, including a follow-up campaign, an always-on campaign, extensions, and metrics for success.

Crafted content to target users via Instagram, Facebook, TikTok, email, and push notifications.

Delivered strategy recommendations to cross-functional internal team.

INKA

EARLY STAGE DTC | SUSTAINABLE LUNCHWEAR | NY

Lifecycle Marketing Strategy & Execution

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Challenge

Scale the email channel for an early stage DTC brand.

Method

Designed and set up marketing automations.
Created retention strategy as well as peak period campaign strategy.
Restructured data and warmed up non-engaged segments.

Result

+44732% revenue vs the previous quarter.
15% of revenue delivered through the email channel.
+143% increase in AOV.

InPlanet

B2B | CARBON REMOVAL | GERMANY

Go-to-market strategy

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Challenge

Create the first marketing strategy for a carbon removal start-up that leverages enhanced rock weathering, following their pre-seed funding round.

Method

Performed market research, competitor analysis, target audience and persona creation analysis, and crafted a unique position for InPlanet in their market.

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Result

Crafted a marketing strategy to help InPlanet establish a strong position in the carbon removal market.
Included content strategy, omni-channel strategy, KPIs and budget.
Created a branding campaign to re-introduce InPlanet to its B2B target audience.

Abound

SERIES B START-UP | B2B MARKETPLACE | NY

Retention & Lifecycle Marketing

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Challenge

Abound, a $50m evaluated wholesale e-commerce marketplace had grown significantly over the previous year but struggled to retain newly acquired customers.

Method

Took over Lifecycle Marketing Strategy from previous agency.
Overhauled the tone of voice, content strategy, segmentation strategy, and email template look & feel in Klaviyo.
Implemented a new post-purchase program.

Result

+108% MoM and 145% YoY Customer retention.

+19% incremental revenue from email.

X2 conversion from Abandoned Cart flow.

+14% increased AOV from email channel.

Ghost Democracy

PRE-LAUNCH START-UP | CLEAN SKINCARE | LA

Launch Strategy for Email Marketing

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Challenge

Create the launch strategy for the email channel as the clean skincare brand was preparing for launch.

Method

Created and executed the CRM strategy and advised on marketing channel mix.
Implemented Klaviyo; set up automations and email templates, spearheaded messaging cadence and segmentation strategy, and managed ongoing campaign creation and delivery.
Worked with loyalty provider Yotpo to deliver a loyalty scheme.

Result

20% of revenue through the email channel.

Nurtured a growing audience list with increasing LTV.

29% CVR-to-click rate from email.

Dear Brightly

SCALE-UP | SUBSCIPTION SKINCARE | SF

Lifecycle Marketing Strategy & Execution

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Challenge

Implement Klaviyo as the brand’s new ESP, set up marketing automation, and own the email and SMS strategy.

Method

Implemented Klaviyo, set up marketing automations, created content calendar and A/B testing strategy.
Took over messaging strategy for SMS on Attentive.
Created feedback loops for insights back into the strategy by implementing a reporting framework across email and SMS.

Result

$100k in new customer email revenue in less than a year.

$123k in new customer SMS revenue in less than a year.

+6% database growth Month over Month.

Roshambo

B2C START-UP | SUSTAINABLE GLASSES | CALIFORNIA

Lifecycle Marketing Strategy & Execution

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Challenge

Improve deliverability and generate more revenue from the email channel for long-lasting kids sunglasses and glasses brand.

Method

Ran an in-depth audit of the account and came up with strategy recommendations on data, content pillars, and campaign strategy,
Revamped email templates and content strategy across emails and flows.
Restructured database and implemented a targeted segmentation strategy to improve email deliverability.

Result

+10% revenue YoY in the first month of engagement.
+478% conversion rate YoY in the first month of engagement.
Increased deliverability of email channel from 50 to 80 in two months.

Turana Atash

DTC | MODEST SWIMWEAR | UNITED KINGDOM

Go-to-market strategy

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Challenge

Run a 60 minutes strategy session for newly created swimwear brand who caters to the women of the world.

Method

Educated the client on the fundamentals of brand creation, like brand vision, brand purpose, and customer truth.
Created strategy including competitor analysis, brand positioning, and guidance on identifying the target customer. Defined the brand purpose, brand essence, and brand promise, and identified key marketing channels.
Created content pillars and core ideas for a launch campaign to establish the brand in the market.

Result

Delivered the marketing strategy to the founder.

Collaborated with the internal team on delivery.

Some kind words from our happy clients.

Effectively translated my business needs to strategy.

Turana Atash, Founder of Turana Atash

Ellie is a strong, results-driven lifecycle marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.

Seijin Jung, VP of Growth at Abound

My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!

Rex Chou, Founder and GM of Ghost Democracy

Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.

Claire O'Hare, Founder of Livewell Design

Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV.

Rex Chou, Founder and GM of Ghost Democracy

Flexible, easy to work with, knowledgeable and proactive.

Catherine Sarr, Founder of Almasika

We are the truly committed marketing partner.

Satisfied, clients - big or small

revenue gained through our strategy

Growth observed after implementation

Our work

Ecosia

Re-engagement campaign

INKA

Lifecycle Marketing Strategy & Execution

InPlanet

Go-to-market strategy

Abound

Retention & Lifecycle Marketing

Ghost Democracy

Launch Strategy for Email Marketing

Dear Brightly

Lifecycle Marketing Strategy & Execution

Roshambo

Lifecycle Marketing Strategy & Execution

Turana Atash

Go-to-market strategy

The future is ours to shape.

Some kind words from our happy clients.

We help clients in two main ways:

Acquire and retain customers – develop their branches.

Set up their marketing foundations – find their roots.