Case Studies | Matterra

InPlanet

B2B | CARBON REMOVAL | GERMANY

GTM Strategy for Carbon Removal Start-up

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Challenge

Create the first marketing strategy for a carbon removal start-up that leverages enhanced rock weathering, following their pre-seed funding round.

Method

Performed market research, competitor analysis, target audience and persona creation analysis, and crafted a unique position for InPlanet in their market.

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Result

Crafted a marketing strategy to help InPlanet establish a strong position in the carbon removal market.
Included content strategy, omni-channel strategy, KPIs and budget.
Created a branding campaign to re-introduce InPlanet to its B2B target audience.

Venture Catalyst

B2B | START-UP GROWTH | UK

Positioning and Offering Strategy

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Challenge

A venture catalyst supporting decarbonisation start-ups in the maritime industry needed help to define their offering. At the same time, they needed to optimise the use of limited internal resources to focus the team’s efforts on the highest-value activities.

Method

Ran a 2-hour hybrid workshop with the team in order to identify internal and founder's pain points.
Compiled a list of hypotheses around the offering to be validated via a survey.
Designed the customer research survey, shared it with founders, analysed the results and presented the insights back to the team.

Result

Created a new offering that reflects the founders' most pressing needs and focuses internal resources on the highest-value activities.
Mapped a new user journey and corresponding marketing operations to improve team efficiencies.
Generated a roadmap for roll out of the new offering, user journey and marketing operations for implementation by the internal team.

Packoroma

B2B | SUSTAINABLE MATERIALS | TURKEY

GTM and Pitch Readiness

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Challenge

A young and ambitious team with $300k in sales in their first year of operations wanted to enter the UK market, but weren't sure how. They also needed help developing their pitch deck for upcoming competitions.

Method

• Mentored team on GTM Strategy and entering the UK Market.

• Offered feedback on their Pitch deck, in order to align it with best practices and investor expectations.

• Coached the team on delivery of the pitch.

• Prepped the team for investor questions.

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Result

Packoroma went on to win the Green Industry category at the EIT Community New European Bauhaus Demo Day.

BlueNose

B2B | EMISSIONS REDUCTION | UK

Website copy for Emission reduction Start-up

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Challenge

BlueNose developed a genius emissions-reduction solution for the maritime industry. Their retrofit is powered by AI combined with precision engineering. If installed across all currently active container ships, it could cut 11 million tC02 / year. Yet, it was hidden behind copy that didn’t communicate its value effectively to investors, partners, and clients.

Method

Uncovered the true USP of the business through an interview with the founders.
Reworked the website copy to bring clarity, urgency and business relevance to their offering.
Created messaging that leverages storytelling where appropriate, to engage readers with the team.

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Result

Website copy that communicates the mission and impact of the business effectively.
Messaging that highlights BlueNose’s value to investors and clients.

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Ecosia

B2C | TECH START-UP | GERMANY

Reforestation App Re-engagement Strategy

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Challenge

Ecosia, the search engine that plants trees, wanted to re-activate two segments of app users who had stopped engaging with the app.

Method

Devised the re-engagement strategy for the internal team.
Recommended investigating the issue for each of the segments via a survey and user interviews.
Suggested creative ways to address pain points and highlight the value of using Ecosia over competitors.

Result

Created a plan to address pain points for each segment, including a follow-up campaign, an always-on campaign, extensions, and metrics for success.

Crafted content to target users via Instagram, Facebook, TikTok, email, and push notifications.

Delivered strategy recommendations to cross-functional internal team.

Abound

B2B | SERIES B MARKETPLACE | NY

B2B Marketplace Email Audit & Lifecycle Marketing Strategy

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Challenge

Abound, a Series B $50m evaluated B2B marketplace, had grown significantly over the previous year, but struggled to scale due to low retention of newly acquired customers.

Method

Audited the email channel and took over inbound & outbound email marketing from previous agency.
Overhauled the tone of voice, content strategy, segmentation strategy, and email template look & feel for email & lifecycle marketing campaigns in Klaviyo.
Managed outbound email marketing strategy, segmentation, and messaging, via Apollo.

Result

+19% incremental revenue from email.

+14% increased AOV from email channel.

X2 conversion from Abandoned Cart flow.

37% open rate and 3.6% response rate from outbound email.

+108% MoM and 145% YoY Customer retention.

Ghost Democracy

PRE-LAUNCH START-UP | CLEAN SKINCARE | LA

Clean Skincare Brand Email channel Set-up and Strategy

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Challenge

Create the launch strategy for the email channel as the clean skincare brand was preparing for launch.

Method

Created and executed the CRM strategy and advised on marketing channel mix.
Implemented Klaviyo; set up automations and email templates, spearheaded messaging cadence and segmentation strategy, and managed ongoing campaign creation and delivery.
Worked with loyalty provider Yotpo to deliver a loyalty scheme.

Result

20% of revenue through the email channel.

Nurtured a growing audience list with increasing LTV.

29% CVR-to-click rate from email.

Dear Brightly

SCALE-UP | SUBSCIPTION SKINCARE | SF

Subscription Start-up Lifecycle Marketing Strategy & Execution

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Challenge

Implement Klaviyo as the brand’s new ESP, set up marketing automation, and own the email and SMS strategy.

Method

Implemented Klaviyo, set up marketing automations, created content calendar and A/B testing strategy.
Took over messaging strategy for SMS on Attentive.
Created feedback loops for insights back into the strategy by implementing a reporting framework across email and SMS.

Result

$100k in new customer email revenue in less than a year.

$123k in new customer SMS revenue in less than a year.

+6% database growth Month over Month.

Roshambo

B2C START-UP | SUSTAINABLE GLASSES | CALIFORNIA

Ethical Brand Email Marketing Audit, Strategy, & Execution

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Challenge

Improve deliverability and generate more revenue from the email channel for long-lasting kids sunglasses and glasses brand.

Method

Ran an in-depth email audit of the account and created the email strategy including lists, deliverability, cadence, templates, and key messaging.
Revamped email templates and content strategy across emails and flows.
Restructured database and implemented a targeted segmentation strategy to improve email deliverability.

Result

+10% revenue YoY in the first month of engagement.
+478% conversion rate YoY in the first month of engagement.
Increased deliverability of email channel from 50 to 80 in two months.

Testimonials from our happy clients.

Ellie is a strong, results-driven marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.

Seijin Jung, VP of Growth at Abound

Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.

Claire O'Hare, Founder of Livewell Design

Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV. My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!

Rex Chou, Founder and GM of Ghost Democracy

As a mentor and workshop facilitator on the Calling2Scale UK programme at EIT Hub UK, Ellie had a real ability to quickly understand founders’ challenges, ask the right questions, and help them move towards clear, practical next steps. Our startups greatly valued her insight, honesty, and the supportive space she created for open discussion and peer learning.

Leslie Harris, Manager @ European Institute of Innovation and Technology (EIT) Hub UK

We were delighted to host a webinar by Ellie for our early-stage startups on Driving Purpose and Growth: Impact Marketing for Deep Tech Startups. Her insights were invaluable, and her delivery was exceptional. Ellie’s expertise and willingness to help made the session truly impactful!

Jenny Ioannou, Communications Manager at lomarlabs

We are the truly committed growth partner.

Satisfied clients - big or small

revenue gained through our strategy

Growth observed after implementation

Our work

InPlanet

GTM Strategy for Carbon Removal Start-up

Venture Catalyst

Positioning and Offering Strategy

Packoroma

GTM and Pitch Readiness

BlueNose

Website copy for Emission reduction Start-up

Ecosia

Reforestation App Re-engagement Strategy

Abound

B2B Marketplace Email Audit & Lifecycle Marketing Strategy

Ghost Democracy

Clean Skincare Brand Email channel Set-up and Strategy

Dear Brightly

Subscription Start-up Lifecycle Marketing Strategy & Execution

Roshambo

Ethical Brand Email Marketing Audit, Strategy, & Execution

The future is ours to shape.

Testimonials from our happy clients.

We help clients in two main ways:

Acquire and retain customers – develop their branches.

Set up their marketing foundations – find their roots.