Lifecycle Marketing

Acquire and retain customers – develop your branches.

Get your Email Marketing / SMS / Push / in-app messaging to the next level.
Get an estimate
Matterra
Our packages
Matterra

One-off strategy session

Perfect for you if you feel a little lost, or you are short on time and looking for guidance on marketing strategy.
What you get
We will dedicate a 60-minute session to focus on your key marketing problems. We listen to your challenges and give you ideas on how to solve them.
Investment
£150/$200    —    🌱 Free for climate-tech founders

Lifecycle marketing audit + strategy

Looking for some fresh eyes on your email marketing and SMS marketing activity? Or a comprehensive report with instructions on how to update it going forward and a detailed strategy on how to make these channels work harder for you?
Matterra
What you get

A deep-dive into your ESP

analysing the performance of your current email campaigns and automations, SMS, as well as the health of your database.

A comprehensive report

which looks at your past activity, including a breakdown and roll-up of the data across email & SMS campaigns, automations, revenue, and database growth.

A detailed and engaging deck

combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

30-minute call

to go through the deck and discuss recommendations.

The reporting dashboard

is handed over to you with instructions on how to update it going forward, so you can make informed decisions.
Investment
£1500/$1900     —    🌱 Discounted for climate-tech founders
Matterra

Lifecycle Marketing audit + strategy + implementation

Looking for someone to come in and own the email and/or SMS channels for you or some fresh eyes on your current activity on email and/or SMS channels?


Or perhaps you’re looking for a detailed strategy based on your objectives. A professional to create and execute impactful campaigns that look good, are on brand and bring results.
What you get

30-minute call

To go through your objectives in detail.

A deep-dive into your ESP and database

We analyse the performance and health of current database across email campaigns and automations, SMS

Comprehensive email and/or SMS report

We create an in-depth reporting dashboard, which looks at your past activity, including a breakdown and roll-up of the data across email & SMS campaigns, automations, revenue, and database growth.

A detailed and engaging deck

Combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

Another 30-minute call

To go through the deck and discuss the recommendations.

Campaign creation

scheduling and reporting of campaigns in your ESP, in collaboration with your in-house team (if you have one).

Copywriting and asset creation

if required

Dashboard update

The reporting dashboard is updated in intervals that we agree on.

Bi-weekly 1-2-1s

and ongoing Slack support.
Investment
Depends on the scope    —    🌱 Discounted for climate-tech founders
Get an estimate

Would you like to discuss your needs, 
or prefer something more bespoke?

You can book a call directly from our calendar, or get in touch with us and we will get back to you shortly.
Get in touch

Our approach on Lifecycle Marketing

Customer-centric

Knowing your audience is key to effective marketing. We take the time to deeply understand your customers—their needs, values, and how they relate to your mission. We then craft cohesive messaging that stands out in your busy customer’s world and is relatable, driving engagement and loyalty.

Driven by Data

We analyse market trends and customer behaviour, and build custom analytics reports to get to the core of what works and what doesn’t. This data-driven approach allows us to provide actionable insights that ensure every move you make is backed by solid data.

Always staying honest

We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of the climate technology market.

Explore our work on Lifecycle Marketing

Matterra

Ecosia

Non-profit | Search engine | Germany

Re-engagement campaign

Matterra

Abound

SERIES B START-UP | B2B MARKETPLACE | NY

Retention & Lifecycle Marketing

Our case studies

Some kind words from our happy clients.

Matterra
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Matterra
Effectively translated my business needs to strategy.
Turana Atash, Founder of Turana Atash
Matterra
Ellie is a strong, results-driven lifecycle marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.
Seijin Jung, VP of Growth at Abound
Matterra
Matterra was fantastic. Delivered on everything, drove improved revenue on flows immediately, and set us up for long-term success on deliverability best practices.
Scott Morris, Founder & CEO, Roshambo Eyewear
Matterra
Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV.
Rex Chou, Founder and GM of Ghost Democracy
Matterra
Flexible, easy to work with, knowledgeable and proactive.
Catherine Sarr, Founder of Almasika

Other ways we can help you

Marketing Strategy

Set up your marketing foundations – find your roots.

Whether you are looking for a fractional CMO to create and own your Marketing Strategy or a seasoned expert to create your Go-To-Market Strategy, you’re in the right place.
Explore more
Matterra