Marketing Strategy

Set up your marketing foundations – find your roots.

Whether you are looking for a fractional CMO to create and own your Marketing Strategy or a seasoned expert to create your Go-To-Market Strategy, you’re in the right place.
Get an estimate
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Our packages
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One-off strategy session

Perfect for you if you feel a little lost, or you are short on time and looking for guidance on marketing strategy.
What you get
We will dedicate a 60-minute session to focus on your key marketing problems. We listen to your challenges and give you ideas on how to solve them.
Investment
£150/$200    —    🌱 Free for climate-tech founders

Go-to-market strategy

Looking to launch your brand/business for the first time into the market, relaunch it, reposition it, or talk to a new/broader audience?
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What you get

A strategy deck

including all the following

A detailed competitor research

and a map of your positioning in the market

Distilled insights

from competitor research and any first-party and market data into insights for your business strategy

Creating your brand house

and honing your key USP

Persona creation

and definition of your target audience

Your content pillars

to guide creation of engaging content

30-minute call

to go through the deck and discuss the recommendations.
Investment
£895/$1140    —    🌱 Discounted for climate-tech founders
Matterra

Fractional CMO

Looking for a marketing expert to own strategy and execution across your marketing channels so you can focus on running your business? Some fresh eyes on your current activity and a detailed strategy based on your objectives?


Or perhaps you’re looking for a seasoned expert to make sense of the mess, organise your marketing efforts, ensure your activity is on par with industry best practices and ensure your channels are working as efficiently as possible for you and yielding results.
What you get

30-minute call

To go through your objectives in detail.

A deep-dive into your brand

We analyse positioning, competitors, offering and current marketing activity.

Set up your functions

Set up of your marketing function including staffing, 
if needed.

A strategy deck

Including competitor analysis, positioning map, USP, content pillars and more.

A detailed and engaging report

Combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

Another
30-minute call

to go through the deck and report and discuss the recommendations.

Campaign creation

scheduling and reporting of across marketing platforms in collaboration with your in-house team (if you have one).

Copywriting & asset creation

if required.

Bi-weekly 1-2-1s

and ongoing Slack support.
Investment
Depends on the scope    —    🌱 Discounted for climate-tech founders
Get an estimate

Would you like to discuss your needs, 
or prefer something more bespoke?

You can book a call directly from our calendar, or get in touch with us and we will get back to you shortly.
Get in touch

Our approach on Marketing Strategy

Building Trust

With business and marketing education, years of experience in the marketing industry and a keen focus on sustainability and climate tech, you can rest assured your marketing strategy has solid foundations. We leverage our experience to elevate your strategy, ensuring you stay ahead of the curve in a rapidly evolving sector.

Considering the bigger picture

This is crucial for us. Our holistic approach ensures that every aspect of your marketing strategy is cohesive and supports your overarching business goals. Our strategic efforts are designed to emphasize your values and align your brand closely with your customers’ needs.

Always staying honest

We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of the climate technology market.

Explore our work on Marketing Strategy

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InPlanet

B2B | CARBON REMOVAL | GERMANY

Go-to-market strategy

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Turana Atash

DTC | MODEST SWIMWEAR | UNITED KINGDOM

Go-to-market strategy

Our case studies

Some kind words from our happy clients.

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Effectively translated my business needs to strategy.
Turana Atash, Founder of Turana Atash
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My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!
Rex Chou, Founder and GM of Ghost Democracy
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Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.
Claire O'Hare, Founder of Livewell Design
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Flexible, easy to work with, knowledgeable and proactive.
Catherine Sarr, Founder of Almasika

Other ways we can help you

Lifecycle Marketing

Acquire and retain customers – develop your branches.

Get your Email Marketing / SMS / Push / in-app messaging to the next level.
Explore more
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