Services
Marketing Strategy
Lifecycle Marketing
Case studies
Resources
About
Get in touch
Services
Marketing Strategy
Lifecycle Marketing
Case studies
Blog
About
Get in touch
We are passionate
about learning, sharing, and always improving
our understanding of our digital world.
Check out our articles, for thoughts about topics ranging from marketing strategy, net zero, retention marketing, sustainability, and more.
Thoughts &
Insights
MARKETING STRATEGY
|
SUSTAINABILITY
|
TRENDS
The Future of Green Marketing: Top Trends to Watch in 2025
Five trends that will be shaping sustainability marketing in 2025 and how to leverage them to connect with your audience.
December 17, 2024
MARKETING STRATEGY
|
SUSTAINABILITY
|
TRENDS
The Future of Green Marketing: Top Trends to Watch in 2025
Five trends that will be shaping sustainability marketing in 2025 and how to leverage them to connect with your audience.
December 17, 2024
MARKETING STRATEGY
|
CLIMATE-TECH
|
CUSTOMER PERSONAS
Customer Personas: Why They Are Important for Your Start-Up
These semi-fictional representations of your ideal customer help you understand who your customers are and how to best serve them.
December 15, 2024
MARKETING STRATEGY
|
CLIMATE-TECH
|
CUSTOMER PERSONAS
Customer Personas: Why They Are Important for Your Start-Up
These semi-fictional representations of your ideal customer help you understand who your customers are and how to best serve them.
December 15, 2024
MARKETING STRATEGY
|
START-UPS
|
START-UPS
5 Things We’ve Learned Working with Startups
We share insights into common business challenges and the strategies we've employed to help our clients overcome them.
December 4, 2024
MARKETING STRATEGY
|
START-UPS
|
START-UPS
5 Things We’ve Learned Working with Startups
We share insights into common business challenges and the strategies we've employed to help our clients overcome them.
December 4, 2024
MARKETING STRATEGY
|
COMMUNICATIONS
|
BLACK FRIDAY
How to Approach Black Friday as a Sustainable Brand
Strategies from Patagonia, Girlfriend Collective, and more & how to create your own conscious Black Friday strategy.
November 8, 2024
MARKETING STRATEGY
|
COMMUNICATIONS
|
BLACK FRIDAY
How to Approach Black Friday as a Sustainable Brand
Strategies from Patagonia, Girlfriend Collective, and more & how to create your own conscious Black Friday strategy.
November 8, 2024
MARKETING STRATEGY
|
COMMUNICATIONS
|
GREEN MARKETING
Can Marketing and Sustainability Go Hand in Hand?
Marketing can drive sustainability by educating, targeting the right audience, and selling a vision.
September 2, 2024
MARKETING STRATEGY
|
COMMUNICATIONS
|
GREEN MARKETING
Can Marketing and Sustainability Go Hand in Hand?
Marketing can drive sustainability by educating, targeting the right audience, and selling a vision.
September 2, 2024
Lifecycle Marketing
|
Email Marketing
|
Deliverability
Optimizing Email Deliverability: A step-by-step Guide for Climate-Tech Businesses
Landing in the spam folder can mean the difference between spreading the message about your innovative solution and being lost in the noise.
July 14, 2024
Lifecycle Marketing
|
Email Marketing
|
Deliverability
Optimizing Email Deliverability: A step-by-step Guide for Climate-Tech Businesses
Landing in the spam folder can mean the difference between spreading the message about your innovative solution and being lost in the noise.
July 14, 2024
Next
Our publications
How Can the Ad Industry Reach Net Zero
Ellie Stamouli, founder of Matterra was invited by MediaCat Magazine to share her perspective alongside other experts.
Feb 20, 2024
Sustainability
|
NetZero
|
Mattera for
MediaCat
Feature by LinkedIn News on COP27
Mattera Founder, Ellie Stamouli's views on reparations in regards to the COP27 agenda were featured by LinkedIn news.
Nov 7, 2022
Climate Change
|
Cop27
|
Mattera for
LinkedIn News
Klaviyo vs Mailchimp: Which One’s Right for your Business?
Compare the features and pricing of the two most popular ESP choices for a start-up.
Apr 30, 2021
Lifecycle Marketing
|
Email Marketing
|
Mattera for
MarketerHire
.png)
.png)