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Lifecycle Marketing
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About
Get in touch
Services
Marketing Strategy
Lifecycle Marketing
Case studies
Blog
About
Get in touch
We are passionate
about learning, sharing, and always improving
our understanding of our digital world.
Check out our articles, for thoughts about topics ranging from marketing strategy, net zero, retention marketing, sustainability, and more.
Our publications
How Can the Ad Industry Reach Net Zero
Ellie Stamouli, founder of Matterra was invited by MediaCat Magazine to share her perspective alongside other experts.
Feb 20, 2024
Sustainability
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NetZero
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Mattera for
MediaCat
Feature by LinkedIn News on COP27
Mattera Founder, Ellie Stamouli's views on reparations in regards to the COP27 agenda were featured by LinkedIn news.
Nov 7, 2022
Climate Change
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Cop27
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Mattera for
LinkedIn News
Klaviyo vs Mailchimp: Which One’s Right for your Business?
Compare the features and pricing of the two most popular ESP choices for a start-up.
Apr 30, 2021
Lifecycle Marketing
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Email Marketing
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Mattera for
MarketerHire
Thoughts &
Insights
MARKETING STRATEGY
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COMMUNICATIONS
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BLACK FRIDAY
How to Approach Black Friday as a Sustainable Brand
Strategies from Patagonia, Girlfriend Collective, and more & how to create your own conscious Black Friday strategy.
November 8, 2024
MARKETING STRATEGY
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COMMUNICATIONS
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BLACK FRIDAY
How to Approach Black Friday as a Sustainable Brand
Strategies from Patagonia, Girlfriend Collective, and more & how to create your own conscious Black Friday strategy.
November 8, 2024
MARKETING STRATEGY
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COMMUNICATIONS
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GREEN MARKETING
Can Marketing and Sustainability Go Hand in Hand?
Marketing can drive sustainability by educating, targeting the right audience, and selling a vision.
September 2, 2024
MARKETING STRATEGY
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COMMUNICATIONS
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GREEN MARKETING
Can Marketing and Sustainability Go Hand in Hand?
Marketing can drive sustainability by educating, targeting the right audience, and selling a vision.
September 2, 2024
Lifecycle Marketing
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Email Marketing
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Deliverability
Optimizing Email Deliverability: A step-by-step Guide for Climate-Tech Businesses
Landing in the spam folder can mean the difference between spreading the message about your innovative solution and being lost in the noise.
July 14, 2024
Lifecycle Marketing
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Email Marketing
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Deliverability
Optimizing Email Deliverability: A step-by-step Guide for Climate-Tech Businesses
Landing in the spam folder can mean the difference between spreading the message about your innovative solution and being lost in the noise.
July 14, 2024
Sustainability
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Communications
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Greenwashing
How to Avoid Greenwashing as a Business Owner
Greenwashing can damage your reputation & trust with your audience. Here’s how to ensure your sustainability efforts are communicated safely
June 17, 2024
Sustainability
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Communications
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Greenwashing
How to Avoid Greenwashing as a Business Owner
Greenwashing can damage your reputation & trust with your audience. Here’s how to ensure your sustainability efforts are communicated safely
June 17, 2024
Marketing Strategy
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Consumer Behaviour
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Ethical Consumer
How Much Research Do Eco Conscious Consumers Do?
Build brand trust with clear, transparent information, to minimize the need for consumer research and encourage purchase decisions.
May 18, 2023
Marketing Strategy
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Consumer Behaviour
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Ethical Consumer
How Much Research Do Eco Conscious Consumers Do?
Build brand trust with clear, transparent information, to minimize the need for consumer research and encourage purchase decisions.
May 18, 2023
Lifecycle Marketing
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ESP Migration
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What to Expect When You’re Expecting…an ESP migration
Discover what to expect during an ESP migration based on our experience. Get expert insights and contact us for a personalized strategy.
March 19, 2023
Lifecycle Marketing
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ESP Migration
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What to Expect When You’re Expecting…an ESP migration
Discover what to expect during an ESP migration based on our experience. Get expert insights and contact us for a personalized strategy.
March 19, 2023
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