Messaging That Gets Investors & Partners On Board
You started building your solution because you care about climate change and the planet we all live on.
It was probably around the time you had kids and wondered what type of environment they'll grow up in. You wanted to solve a problem affecting nature and people.
But in 2026, impact messaging alone isn't cutting it anymore. It is harder than ever to get investors and partners on board.
Budgets are cut, attention is elsewhere (ehm, AI).
You need messaging that makes your solution impossible to ignore.
Fix my messaging 
Why your messaging isn't working
These obstacles hinder the acquisition of essential funding and partnerships needed to expand your climate-tech innovation.
No Storytelling
Missing out the opportunity to connect on a human level with your investors, partners, and buyers
Complex Technical Terms
Using industry language that doesn't hook investors and partners
Impact-First Messaging
Leading with environmental benefits instead of what investors and partners actually care about
01. Understand your solution
We deep-dive into your technology, market position, and ICP
02. Identify key benefits
We extract the commercial and operational value that resonates with decision-makers in your target audience
03. Structure your Messaging
We create compelling narrative that connects the problem to your solution
04. Deliver ready-to-use copy
Website copy, pitch decks, and one-pagers that make your business ready to be invested in and partnered with
What makes our approach different
Marketing & Business expertise
We are passionate about climate solutions, but we are also commercially minded. Our recommendations are rooted in over a decade of delivering commercial results and balance impact and today's realities of commercial viability.
B2B Tech experience
Deep understanding of how climate-tech solutions get evaluated and adopted.
Honesty
We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of running a start-up.
BlueNose
BlueNose is a deep-tech start-up that reduces carbon emissions in the cargo shipping industry with an AI-powered retrofit solution.
If installed across all currently active container ships, it would cut 11 million tC02 / year.
Yet, it was hidden behind copy that didn’t communicate its value effectively to investors, partners, and buyers.
What we did
- Uncovered the true USP of the business through an interview with the founders.
- Reworked the website copy to bring clarity, urgency and business relevance to BlueNose's offering.
- Created messaging that leverages storytelling where appropriate, to engage visitors.
Results
✔ A website that communicates the mission and impact of the business effectively to investors, partners, and buyers.
✔ £350k in investment closed through Innovate UK.
Words from happy clients.
Ellie is a strong, results-driven marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.
Seijin Jung, VP of Growth at Abound
Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.
Claire O'Hare, Founder of Livewell Design
Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV. My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!
Rex Chou, Founder and GM of Ghost Democracy
Ellie did not only improve our engagement, she learned about how our product fits into people's lives. She worked closely with the UX team on mapping the customer journey and even collaborated with the engineering team on optimising the onboarding process, which increased the % of successful onboards. She did such a great job, and I can't recommend her enough.
Nick Robert, Head of Brand at Humane (acquired by HP)
Ellie was fantastic. Delivered on everything, drove improved revenue on flows immediately, and set us up for long-term success on deliverability best practices.
Scott Morris, Founder & CEO, Roshambo Eyewear
Are we a good match?
Share your goals and we'll discuss how we can help you grow.
Get in touchOther ways we can help you
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